THE EASIEST WAY TO REACH RUSSIAN-SPEAKING COMMUNITY
OF CALIFORNIA AND BEYOND
Russian
American
Media
THE
EASIEST WAY

TO REACH
RUSSIAN-SPEAKING
COMMUNITY
To go beyond advertising and create meaningful experiences, RAM has become the center of community life, producing several major annual events and serving as a source of information and inspiration for over 250,000 households.
live events
our
Welcome to one of the most publicized and highly anticipated events in the Russian-Speaking Community.
Experience
Slavic Hospitality
at it's Best!
FRI, NOV 3 2023
THE BEST BY RUSSIAN-SPEAKING COMMUNITY BUSINESS AWARDS CEREMONY
FEATURING MISS CALIFORNIA INTERNATIONAL GRAND FINALE
Sponsorship request
The BEST by Russian-Speaking Community VIP Award Ceremony is a highlight of community’s business life and celebrates success. It features the most successful companies, community leaders, volunteers and artists. Every year Russian-speaking consumers of California Region vote for best companies and individuals via: RAM.vote. Top rated companies get awarded for their excellence and customer’s satisfaction. The competition is featured in the elite community media outlets.
more info
VOLUNTEERS SIGNUP  
Connect
with local
communities
SAT, MAY 27
2023
international kids festival
The International Kids Festival is an annual event that brings together thousands of families from Russian-speaking, Latino, Asian-Pacific, African-American, Hindu, and other communities. The festival provides direct exposure among the ethnic consumers and thus builds a lasting connection with these vast market pools.

IT’S YOUR TIME TO SHINE!
Got a talented group of kids who dance, sing, or play musical instruments? Showcase their talent on a professional stage at the International Kids Festival! Casting in progress now with limited number of performance slots available!
Sponsorship request
more info
VOLUNTEERS SIGNUP  
Education
Career & Business
SEP
2023
Multicultural Business & Career Expo
Multicultural Business & Career Expo is an annual event that offers resources in several major areas – business development, career advancement, health, education, and non-profits. The Expo is aimed to promote growth of local economy, reduce unemployment, and inspire education and career growth. The event provides a showcase of local businesses, government organizations and non-profits, improves consumer confidence, educates small business owners about the government contract opportunities, and connects leading employers with the local workforce professionals.

The Business sector of the Expo provides an excellent platform for businesses to personally connect with multicultural consumers. Event attendees get an exceptional opportunity to reinforce community presence, promote certain programs among the multicultural consumers, and deliver information about the overall benefits offered by their organization.
Sponsorship request
more info
VOLUNTEERS SIGNUP  
Beauty Pageant
FRI, NOV 3
2023
miss california international
Miss California International beauty pageant is an annual event that provides prominent young women of Slavic descent with a platform that helps them exemplify community leadership, educational achievements, and professional accomplishments.
Sponsorship request
more info
VOLUNTEERS SIGNUP  
Spectacular Christmas Celebration
Dec 10
2023
Christmas Lights
for Underprivileged Children
"Christmas Lights" was conceived as a charity action aimed to serve underprivileged children of our region during the Holiday season. Over the past ten years this compassion project has escalated into a major charity program fueled by the collaboration between the corporate giants, small business owners, and community leaders. This event is a "one- night celebration" that makes a lasting difference in lives of children in-need. It breaks the grip of poverty by reassuring the children that they are worthy of love, care, and a chance for happiness despite the economic and personal hardships
Sponsorship request
more info
VOLUNTEERS SIGNUP  
Slavic Hospitality at the State Capitol
FEBRUARY
2024
Annual Russian-Speaking Community Partners Capitol Reception
The Annual Russian-Speaking Community Capitol Reception is a milestone that shows that the relationship between the Slavic community and members of the legislature continues to progress. Each year we strive together to break away from old stereotypes that hinder Slavic Californians from active engagement in civic activities in their communities. The reception help to reassure our people that all politics does not translate to the way that California policymakers relate to our local Russian-speaking community. It took us years to break the stereotypes Slavic people had about their government. We want to preserve this fragile trust and encourage more civic engagement.
Sponsorship request
more info
VOLUNTEERS SIGNUP  
Latest RAM events highlights
Russian American Media is an important organizing center for major multicultural community events which are regularly attended by many key business, community and political leaders, as well as thousands of children and young people who are future leaders of the community.
  • BUSNESS AWARDS CEREMONY & GALA
    Our annual signature event is dedicated to an acknowledgment of organizations & experts voted Best for their exceptional services rendered to the Russian-Speaking residents of our region. These winners are selected by Slavic consumers via the community’s media link: RAM.vote
    View Highlights
  • MISS UKRAINE CALIFORNIA
    One of the key program highlights was Miss Ukraine California Grand Finale, which spotlights the twelve most attractive and talented young ladies of Slavic descent competing to be the Slavic Community Ambassador serving for the year.
    View Highlights
After Sergey Ivannikov founded Russian American Media, he succeeded in publishing the first Slavic Business Directory, launched a newspaper in the Russian language, and a magazine in English. These three media products quickly became vital communication tools that enabled Slavic immigrants to reach out and remain in touch with their world, their culture and each other.
PUBLIcations
our
Russian Time Magazine
Russian Time is a magazine for Russian-speaking Californians and Americans interested in Russian culture, with adult readership in their late 20's to 40's, appealing to young families, professionals, and homeowners.
Learn more
ADVERTISE
Russian Community Directory
In nearly all homes within the Russian-speaking community of California there is at least one copy ofRAM Directory - very popular in community source of information community directory.
Learn more
ADVERTISE

Russian Observer E-Newspaper

Twice per month local families receive “Russian Observer” – a popular Slavic community e-newspaper that serves as a source of information about all significant community affairs, exclusive stories and interviews.
Learn more
ADVERTISE
Russian American Media specializes in “marketing that matters” with the type of campaigns that constructively and positively impact our immigrant communities which, in turn, serves to build consumers’ trust and loyalty.
services
our
  • Cross-cultural Marketing
    Building Bridges for Lasting Results.
    At Russian American Media our objective is simple, give you the power to connect with the Russian-speaking residents in more personal and meaningful ways. We do it in two steps. First, we adapt your idea to the specifics of the Russian-speaking market. Second, we deliver it to the Slavic consumers via specific media channels. We build this connection using the services listed below.
  • Message Adaptation
    Have a product, service, or a message you want to deliver to the Russian-speaking community? Tell us what it is and we will make sure it reaches your target audience without getting lost in translation. Let us adapt your campaign to the cultural specifics of the Russian-speaking consumers so it bypasses cultural barriers.
  • Market Analysis
    Not an expert on the Slavic community? Let us guide you through the dynamics, demographics, and specifics of the Russian-speaking consumers.
  • Creative Development
    The Russian-speaking market is not ordinary. Your campaign shouldn’t be either. Every Russian American Media artwork, press, or creative is handcrafted to give your message a perfect fit into the Slavic perception.
  • Strategy Formulation
    You have something to say? We will make sure they’ll listen. Let us connect the dots by channeling your message straight to point of the Russian perception. We specialize in strategy formulation that allows you to penetrate the Russian-speaking community one step at a time until you know you’ve hit a home run.
  • Campaign Management
    We set you up on a journey inside the mysterious Russian soul. We’ll be there to guide you through every step of the way. We don’t believe in pre-sets. Our media and marketing campaigns are creative, dynamic, and carefully nurtured.
Meet our team and find out how we can help you to expand community outreach
we are
Who
The Russian American Media team has been helping exceptional clients reach out to and connect with the vast and diverse Russian-speaking community of California and beyond.
To extend our reach beyond typical advertising formats and create diverse and culturally enriching experiences, we have now established ourselves at the center of the Russian-speaking community life, now producing major events and serving as a vital source of information and inspiration for over 1,000,000 Californians.
Among other things, we publish the “RUSSIAN TIME MAGAZINE”, the “RUSSIAN OBSERVER E-NEWSPAPER”, and the very popular in community source of information - RAM.DIRECTORY.
Our award-winning publications are regularly distributed in popular locations, including Slavic churches, Grocery Stores, Offices of our Advertisers, and to our Subscribers. Our team has accumulated wide experience in all aspects of media presentation amounting to dozens of years of media, promotion and advertising experience within the Russian-speaking community.
Over the years, our client base has consistently grown and presently ranges from small local businesses, churches and non-profits to large corporations, such as Wells Fargo and AT&T. We attribute our continuing and growing success to an uncompromising commitment to our values – integrity, professionalism and a long-standing celebration of our local communities that we are fortunate to represent.
Russian Americans
Demographics & Market Analysis
  • WHO THEY ARE
    There is an estimated 1,100,000 Russian-speaking residents living in California. Russian-speaking community includes over 150 ethnic minorities from the 15 republics of the former Soviet Union all united by 1 common language. Slavic-American population incorporates people of multiple ancestry including Russian, Ukrainian, Armenian, Lithuanian, Latvian, Hungarian, Czech, Polish, Slovak, Uzbek, Kazakh, Georgian, Moldavian, and other. Although each ethnic group has its own cultural identity, a majority of Slavic people speak Russian as their first or second language at home.
  • WHERE THEY RESIDE
    Residents of Slavic descent are primarily concentrated in the Greater Sacramento Valley, San Francisco and Bay Area, and Southern California. According to the US CENSUS 2010 California is fourth largest geographical cluster for the Russian-speaking Americans in the nation. Sacramento Valley alone hosts a community of over 250,000 Russian-speaking consumers.
  • WHY MARKET TO THEM
    Russian-speaking community is a vast, affluent, and quickly-developing market. Slavic Americans tend to be brand-oriented and loyal consumers. Based on the US CENSUS 2010 data the Slavic community makes up approximately 6% of total US population which makes Slavic Americans the third largest single ethnic group in the country. The average size of a Russian-speaking family is 5 people. 74% of the Slavic population is over the age of 25, 54% are homeowners. The average annual income is $68,000 per household.
  • HOW TO REACH THEM
    Have a product, service, or message you want to deliver to the Russian-speaking community? Tell us what it is and we will make sure it reaches your target audience without getting lost in translation. For over 25 years Russian American Media has been helping clients make a meaningful and lasting connection with the Russian-speaking consumers. We use our expertise to guide you through the dynamics, demographics, and specifics of the Russian-speaking market.
WHO THEY ARE
There is an estimated 1,100,000 Russian-speaking residents living in California. Russian-speaking community includes over 150 ethnic minorities from the 15 republics of the former Soviet Union all united by 1 common language. Slavic-American population incorporates people of multiple ancestry including Russian, Ukrainian, Armenian, Lithuanian, Latvian, Hungarian, Czech, Polish, Slovak, Uzbek, Kazakh, Georgian, Moldavian, and other. Although each ethnic group has its own cultural identity, a majority of Slavic people speak Russian as their first or second language at home.
WHERE THEY RESIDE
Residents of Slavic descent are primarily concentrated in the Greater Sacramento Valley, San Francisco and Bay Area, and Southern California. According to the US CENSUS 2010 California is fourth largest geographical cluster for the Russian-speaking Americans in the nation. Sacramento Valley alone hosts a community of over 250,000 Russian-speaking consumers.
WHY MARKET TO THEM
Russian-speaking community is a vast, affluent, and quickly-developing market. Slavic Americans tend to be brand-oriented and loyal consumers. Based on the US CENSUS 2010 data the Slavic community makes up approximately 6% of total US population which makes Slavic Americans the third largest single ethnic group in the country. The average size of a Russian-speaking family is 5 people. 74% of the Slavic population is over the age of 25, 54% are homeowners. The average annual income is $68,000 per household.
HOW TO REACH THEM
Have a product, service, or message you want to deliver to the Russian-speaking community? Tell us what it is and we will make sure it reaches your target audience without getting lost in translation. For over 18 years Russian American Media has been helping clients make a meaningful and lasting connection with the Russian-speaking consumers. We use our expertise to guide you through the dynamics, demographics, and specifics of the Russian-speaking market.
25 YEARS IN NUMBERS
400,000+
copies of magazines published
10,000,000+
copies of newspapers published
200,000+
families served at community events
2,000+
clients served
1,000,000+
directories published
Meet our team
Our professional team produces all media “in house”, including professional translation, and all aspects of photo, video and graphic design. This allows us to offer both low-cost and the highest quality products to our clients.
  • Sergey Ivannikov
    RAM Founder & CEO
    Read Sergey Ivannikov bio →
  • Alisa Yurchenko
    RAM VP of Marketing
  • Mila Karpekina
    RAM Executive Assistant
  • RAM Sofia Tsymbal
    RAM Visual Journalist
  • Marlen Gallo
    RAM VP Business Development
  • Victoria Dmitrieva
    RAM Visual Journalist
  • Evgen Kim
    RAM Production Manager
  • Milena Meteleva
    RAM Community Liaison
  • Elya Yudit
    RAM Journalist
  • Elena Plotnikova
    RAM Journalist
  • Alessandra Ensch
    RAM Journalist
  • Kory Barri
    RAM Journalist
  • Olga Sigmundson
    RAM Journalist
  • Oleg Ivannikov
    RAM Graphic Designer
  • Vlad Kotserubov
    RAM IT / Network Manager
  • Moses Strizhaus
    RAM Corporate MC
  • Albina Mingaleeva
    RAM Photographer
  • Igor Ilyenko
    RAM Photographer
  • Olha Melokhina
    RAM Photographer
  • Inna Stiblina
    RAM Photographer
  • Volha Ruskevich
    RAM Photographer
  • Katerina McTeer
    RAM Photographer
  • David Henderson
    RAM Legal Advisor
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RAM representatives are available to answer any questions and assist you
Monday through Friday, from 10am to 4pm.

Want to speak with one of our Marketing Advisors face to face?
Please call (916) 299-1777, email your request to Info@RussianAmericanMedia.com
or visit Russian American Media California headquarters:
Russian American Media
1851 Heritage Lane, Ste 141, Sacramento, CA 95815