There is an estimate of 1,100,000 Russian-speaking residents in Northern California, of which about 300,000 located in Greater Sacramento and over 800,000 in San Francisco and Bay Area. An average size of a Slavic Family is 4 people for the Bay Area and about 5 for the Greater Sacramento Area. The community has experienced a rapid economic growth in the past 20 years, resulting in 54% home-ownership, with average income of $ 65,000 per household. Unsurpassed economic growth in Russia itself results in massive money flow into the community, which enables immigrants to consume, invest in businesses, commodities, real estate in the USA. A large segment of Russian-Speaking immigrants are investors and business owners. Over 60% of adults have advanced degrees in their professional field. Education is a cultural priority.

Self-motivation and hard work help Slavic People achieve great heights in their professional field. Wimbledon Champion Maria Sharapova, frequent Hollywood guest and a professional tennis player Anna Kournikova, boxing Heavyweight Champion of the World (WBC) Oleg Maskaev, co-founder of the GOOGLE internet search engine Sergey Brin, this are just few members of Slavic Community. Although Russian Community has integrated into American culture and almost every Slavic residents speak English; we still got to keep our Russian mentality. It is associated with customer’s loyalty and conservative buying habits.