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Why Russian-Speaking Community is the most desirable customer base?

There is an estimate of 1,100,000 Russian-speaking residents in Northern California, of which about 300,000 located in Greater Sacramento and over 800,000 in San Francisco and Bay Area. An average size of a Slavic Family is 4 people for the Bay Area and about 5 for the Greater Sacramento Area.

The community has experienced a rapid economic growth in the past 10 years, resulting in 54% homeownership, with average income of $ 65,000 per household. Unsurpassed economic growth in Russia itself results in massive money flow into the community, which enables immigrants to consume, invest in businesses, commodities, real-estate in the USA. A large segment of Russian-Speaking immigrants are investors and business owners. Over 60% of adults have advanced degrees in their professional field. Education is a cultural priority.

Self motivation and hard work help Slavic People achieve great heights in their professional field. Wimbledon Champion Maria Sharapova, frequent Hollywood guest and a professional tennis player Anna Kournikova, boxing Heavyweight Champion of the World (WBC) Oleg Maskaev, co-founder of the GOOGLE internet search engine Sergey Brin – this are just few members of Slavic Community. Although Russian Community has integrated into American culture and almost every
Slavic resident speaks English, we still got to keep our Russian mentality. It is associated with customer’s loyalty and conservative buying habits.

Good products or services are not taken for granted. Russians trust and look for buying incentives – discounts, coupons and free extras. Russians trust community media, where Russian American Media, Inc is Number 1. Despite profound cultural assimilation, Russian-speaking immigrants prefer community sources of information. That’s why Russian American Media, Inc engages all channels: "Russian Observer" Slavic Community Newspaper, Russian Yellow Pages bilingual telephone directory, Internet Advertising, TV, Radio, Community Events, Professional Photo, Graphic Design & Custom Publishing. We are a media source of choice for Russian-Speaking families in California. Imagine how much advertising dollar you would have to spend via conventional advertising campaigns to get you message out to over 1,100,000 potential customers in Northern California. Compared to conventional advertising mediums we offer an outstanding value and campaign efficiency. Advertising with Russian American Media, Inc in ethnic community group ensures targeting your potential customer with ease and confidence. Russian-speaking community remains to be the most affluent, abundant and active in our region.
 
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